About NOVA

NOVA ACTIVE was born from a very specific frustration: trying on leggings in the fitting room, squatting in front of the mirror and watching the fabric go see-through.

What we do differently

We don't sell "women's activewear" in the abstract. We sell pieces where we know the exact fabric composition, the stretch level and, when we can confirm it, whether the fabric is opaque. It's written on every product page, no fine print.

How we choose every piece

• Fabric before prints. Nylon-spandex above 20% when we want compression; cotton and viscose when we want drape.
• A waistband that doesn't roll down. It's the number one reason a piece ends up forgotten in a drawer.
• A tight color palette. So everything goes with everything and you never buy an orphan piece.

Made for your whole day

Our customers don't work out for a photo. They train before work, between errands or late at night when they finally have a moment. Their clothes have to last the whole day, not just the gym hour.

What we're still building

We're a young brand. We're expanding our size range, adding measurements piece by piece and working on our own line. Missing something? Tell us: we read every message.